Our third stop of the day was to the company Oglivy and Mather Argentina, which is an international advertising, marketing, and public relations, consulting, media, branding and activations agency. The speaker ,Paula Mazzucchelli the communications manager, was welcoming, engaging and able to answer the majority of questions asked throughout the presentation.
The company itself was created in New York in the year 1948, and came to Argentina in 1963. This agency was given the title of most awarded agency in the year 2013, winning a Cannes Lions Network of the year, as well as having 2 gold in the Effie 2013. The founder of this company, David Oglivy, encourages the use of the "Twin Peaks" philosophy, which focuses on striving to find a balance of creativity and effectiveness for the client.
The atmosphere of the agency right when you walk in exudes a creative nature in which the employees thrive in. The dress code for the company seemed casual, but also trendy rather than business formal attire which our group wore as a symbol of respect. All in all, this presentation was the perfect way to finish off a busy day.
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